Category: Marketing Management

The Role of CRM in Marketing Management

Customer Relationship Management (CRM) has evolved from a simple customer service tool to a central component in modern marketing management. In today's competitive business environment, where customer retention and satisfaction are paramount, CRM systems play a crucial role in helping businesses un...

Types of CRM in Marketing Management

Customer Relationship Management (CRM) is an essential tool in the modern marketing landscape. It involves strategies, technologies, and practices used by companies to manage and analyze customer interactions throughout the customer lifecycle. The main goal of CRM is to improve customer service rela...

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