What’s the one thing that can make or break a company in the service industry? It’s customer feedback. Imagine you are walking into a hotel. The room is immaculate, the staff is polite, and the ambiance is perfect. But then, you notice something off—perhaps it’s the slow Wi-Fi or poor room service. ...
Pricing Approaches in Service MarketingPricing in service marketing is a critical component that directly influences customer perceptions and business profitability. Unlike tangible products, services are intangible and often involve a high degree of customer interaction, which makes pricing strateg...
